Job Title: Digital Marketing Specialist
Location: Centurion
Closing Date: 27 January 2025

Overview:
Optimi is seeking a motivated and experienced Digital Marketing Specialist to join our team. The ideal candidate will be skilled in digital marketing strategies, with the ability to thrive in a fast-paced environment and quickly adapt to change. This role involves developing and optimizing digital marketing campaigns, increasing brand visibility, and driving engagement across various platforms. The Digital Marketing Specialist will work closely with the team to support Optimi’s overall marketing efforts.

Key Responsibilities:

• Strategy Development: Assist in creating and implementing effective digital marketing strategies to enhance the presence of Optimi brands across online platforms.
• Campaign Management: Develop, monitor, test, and optimize digital campaigns to improve performance and meet objectives. This includes setting up campaign tracking systems to ensure accurate performance analysis.
• Email Marketing: Design and implement email marketing campaigns that engage and convert target audiences.
• SEO Management: Utilize SEO best practices to create and manage organic search campaigns that improve visibility and drive traffic to websites.
• Content Marketing: Create engaging and valuable content that resonates with audiences, increasing brand awareness and driving interaction.
• Website Management: Oversee website optimization efforts, ensuring content is up-to-date and websites are functioning efficiently.
• Reporting and Analysis: Prepare detailed reports and presentations on campaign results, offering insights into performance and areas for improvement.
• Event Coordination: Plan, coordinate, and execute digital marketing campaigns and events that support the company’s goals.
• Efficiency Management: Handle incoming requests and tasks according to briefing documents, ensuring turnaround times and deadlines are consistently met.
• Adaptability: Maintain flexibility and work efficiently in a dynamic, high-pressure environment, adapting to evolving marketing trends.

Required Qualifications and Experience:

• Education: A Diploma or Degree in Marketing, Advertising, or a related field.
• Experience: At least 5 years of experience in a similar digital marketing role, with a proven track record of successful campaigns.
• Technical Skills:
  • Proficiency in MS Office and internet tools.
  • Familiarity with SEO tools and website management.
  • Strong understanding of SEO strategies and digital content marketing practices.
• Communication: Excellent verbal and written communication skills in English.
• Knowledge: In-depth understanding of integrated marketing communications (IMC) principles.

Additional Skills:

• Strong problem-solving abilities and a data-driven mindset to make informed decisions and optimize marketing efforts.
• Ability to manage multiple tasks and projects simultaneously, ensuring all deadlines and objectives are met.
• A creative mindset with the ability to innovate and develop memorable digital campaigns.

This is an excellent opportunity for an experienced Digital Marketing Specialist to contribute to a fast-growing team, driving digital marketing initiatives that align with Optimi’s business goals. If you have the necessary skills and experience, we encourage you to apply before the closing date.

Please note that if you do not receive a response within 14 days, your application has been unsuccessful.